
You can customize the message that appears on your eCard. This message will appear
in the eCard email that your recipient(s) will receive.

You can specify the name, email and phone details to be displayed on the eCard email.
Everyone setting means that url for this eCard can be accessed by all PurpleTrail visitors.
Only people I send to setting, ensures that the url to the eCard is only sent to the recipient list and is not publicly available.